Triptide sol
Client: Triptide Sol
Type: Branding, Web Design, Marketing, Full Package
Timeline: 12 weeks
Deliverables: Logo, Website, Social Templates
Client: Triptide Sol
Type: Branding, Web Design, Marketing, Full Package
Timeline: 12 weeks
Deliverables: Logo, Website, Social Templates
Triptide Sol is a Dubai-based holiday home rental and management company offering short-term vacation stays. Their mission is simple yet luxurious: Effortless Vacation Home Management. I was brought in to establish their visual identity, design a full website, and support their early marketing initiatives.
I started with competitor analysis and market research to understand the goals and define a direction that would stand out while appealing to the target audience. I focused on simple, modern typography, a calming colour palette, and subtle nods to Dubai’s mix of city life and coastal ease. The goal was to create a brand that feels trustworthy, relaxed, and refined. These ideas shaped everything—from colour choices and font selection to the logo and how the brand is presented across different platforms.
The website design began with research to understand what users expect from a short-term rental platform and how competitors structure their sites. From there, I mapped out the user journey—focusing on making it simple for visitors to browse properties, understand the service, and get in touch.
I sketched out early layout ideas and turned those into wireframes to test structure and flow. Once the layout felt right, I moved on to designing the final mockups in line with the brand style—clean, calm, and easy to navigate across devices.
The website was built in WordPress to give the client flexibility for updates and growth. I kept the code lightweight and prioritised responsive design to make sure the site worked smoothly on mobile and desktop. The result is a website that looks consistent with the brand and works well for both potential guests and property owners.
This project gave me full control from start to finish. One of the main challenges was finding the right balance between a laid-back holiday feel and the professionalism expected in the Dubai market. It pushed me to make clear decisions and stay consistent across design and functionality. It’s a solid example of how I work independently - thinking through problems, staying practical, and delivering a complete outcome.
Figma (wireframes + design)
Illustrator (logo + visuals)
WordPress (site build)
Photoshop (mockups + assets)
Feel free to drop me a message - whether it’s about design, your next big idea or just want to double-check what it is I actually do for a living.
If you like what you see and want to work together, get in touch!
hello@lisaallsopp.com