Design process

• Objectives

  • Create a clean, distinctive logo and logomark that reflect professionalism and trust
  • Ensure the branding works across digital, print, and signage
  • Provide a simple, easy-to-follow brand stylesheet
  • Deliver everything within a tight two-day timeline

• PROCESS

  The branding process for Prime Spot began with fast-paced ideation. Given the tight turnaround, I moved quickly from rough sketches to refined concepts, exploring a wide range of type treatments, logomarks, and layout combinations.
  
  My goal was to balance elegance with clarity - essential qualities for a brand in the real estate market. You can see from the initial sketch work and typography exploration how the direction evolved. I tested different ways of representing “spot” - using location pins, letterforms, and geometric symbols - eventually landing on a minimal monogram that subtly merges the ‘P’ and ‘S’ into a clean, versatile icon.
  
  Once the final direction was selected, I created a brand stylesheet that included logo variations, a defined colour palette, and typography styling - giving Prime Spot a strong visual identity it could immediately apply across digital and print.