Rebrand

• Point Blank Properties approached me to modernise their branding while maintaining a strong sense of familiarity. They wanted to retain key elements - particularly the original logo mark - and continue using a similar colour palette to preserve recognition among their established client base.

• Challenges

  The main challenge was refreshing the brand while respecting its legacy. The original look felt dated and inconsistent across platforms, but the logo mark was well-recognised and needed to stay. Similarly, the existing colours had to be refined rather than completely replaced.

• The Rebranding Process

  The rebrand focused on elevating the overall appearance with a more professional, cohesive, and modern feel. I refined the typography, enhanced the colour palette for better vibrancy, and introduced a structured visual system to ensure consistency across all materials. The result is a brand identity that feels familiar yet sharper, cleaner, and more versatile.
  

• Next Steps

  The refreshed branding was then applied across various touchpoints, including stationery, marketing assets, and digital platforms. Below are mockups showcasing the updated brand in use.

Point Blank Properties Old Branding

Website

• Alongside the rebrand, Point Blank Properties needed a full website redesign to better reflect their updated identity and support business growth. The goal was to create a modern, user-friendly website that felt professional, aligned with the new branding, and optimised for lead generation.

• Challenges

  The existing website was outdated, inconsistent with the brand, and lacked a clear user journey. It needed a complete overhaul in both design and structure, while ensuring the updated site would still feel familiar and easy to navigate for returning users.

• The REDESIGN Process

  I led the end-to-end redesign, creating a new site structure, refining the user experience, and developing a clean, cohesive visual style in line with the refreshed branding. Extra focus was placed on optimising conversion paths, improving mobile responsiveness, and ensuring all touch points were consistent and professional.
  

• Next Steps

  The new website launched successfully, providing a stronger platform for marketing efforts, campaigns, and lead generation.