landing pages
Point Blank Properties & Hunt and Harris
Type: UX/UI Design, Conversion-Focused Design, Campaign Strategy
Tools: Figma, Unbounce, Google Ads, Meta Ads, Google Analytics
Point Blank Properties & Hunt and Harris
Type: UX/UI Design, Conversion-Focused Design, Campaign Strategy
Tools: Figma, Unbounce, Google Ads, Meta Ads, Google Analytics
Landing pages are some of the hardest-working screens on the web. They need to grab attention, guide action, and convert - all in a matter of seconds. Whether I’m creating one for a property launch, a Google campaign, or a new brand, the goal is always the same: clarity, focus, and results.
Over time, I’ve developed a process that balances strategy and simplicity - built around the user, driven by the message. This streamlined process has enabled me to create each landing page within a shorter time frame, usually 1-2 days.
Before diving into visuals, I spend time getting to know what the page needs to achieve - the product or service, the audience, and what sets it apart. I look for the key selling points that actually matter to the people landing there and how I can use them to shape the landing page.
Once I understand the angle, I create a moodboard to define the look and feel. This keeps the direction consistent before I design anything - colours, tone, imagery, energy.
With the structure and style in place, I map out a wireframe to define hierarchy and layout. Then I move to high-fidelity mockups, where design choices start to work harder - buttons, scroll rhythm, typography, CTAs.
People don’t read. They scan. So I design with rhythm - clear headlines, short bursts of copy, and enough breathing room to make the page feel effortless to navigate.
Once the first version is live, it’s about testing. I like to keep a close eye on how people interact by running A/B tests - tweaking layouts, tightening copy, or simplifying the journey. Small changes can make a big difference.
Moodboarding
Wireframing
Several high-value property deals were closed from leads generated through the landing pages - especially during off-plan launches and open house events.
Every landing page was designed to attract serious buyers and sellers. The forms and messaging filtered out casual clicks, ensuring the leads coming in were relevant, engaged, and ready to take action.
I ran ongoing A/B tests on headlines, layouts, and pop-ups, constantly refining each page to improve performance and lead quality.
With most traffic coming from ads and mobile devices, I ensured every page loaded quickly, looked great across devices, and guided users smoothly to convert.
Better targeting and on-page experience resulted in a lower cost per lead and increased ROI for the paid campaigns.
This project solidified how powerful a well-designed landing page can be - not just in terms of visuals, but in guiding user behaviour and generating real business results. From strategy and wireframes to content and optimisation, I was involved in every step, which gave me full control over both the user experience and the performance outcomes.
Working within the real estate sector strengthened my ability to focus on what truly matters: clarity, trust, and conversion. I learned how to quickly identify a property's unique selling points and translate them into messaging and design that resonates with the right audience.
Figma (Wireframes + design)
Unbounce (Build, test & optimise)
Google Ads (Campaigns)
Meta Ads (Campaigns)
Google Analytics (Optimise)
Feel free to drop me a message - whether it’s about design, your next big idea or just want to double-check what it is I actually do for a living.
If you like what you see and want to work together, get in touch!
hello@lisaallsopp.com